The Mental Receipt, 2026
The Mental Receipt
Client
Graduation Project
Type
Creative Concept & Experience
Year
2026
About
The Mental Receipt is my 2026 graduation project: an interactive awareness campaign that makes the hidden cost of performance pressure visible. Created for young creative freelancers, the experience explores the pressure to perform, compare and remain visible. Visitors enter a booth, answer questions about their work rhythm, rest and boundaries, and receive a physical receipt translating those answers into personal mental costs.
As Creative Concept Developer, I was responsible for the project from initial research and strategy to the complete visual identity, campaign and interactive experience. I developed and produced every part of the concept, including designing and physically building the booth myself.
Credits
Charlotte EgmondCreative Concept Development, Research, Strategy, Art Direction, Campaign Design, Styling, Production, Booth Design & Construction
Lars van den BroekePhotography
Diego AlegriaModel
Monica KostelijkModel
Julius RoëlStyling
Sarah CamphuysenHair & Makeup
Project documents
Research PaperRead PDF ↗Digital experience
01Digital Experience
The digital part of The Mental Receipt extends the physical booth experience through its interaction and visual world.
01 / 23Process
02Building the Booth
A look behind the construction process, from material tests and measurements to assembling the final booth by hand.
Building the Booth
14Campaign Images
07(01 / 07)
The Booth
05(01 / 05)
Behind the scenes
11Next projectPatta Cosmetics→“What does it cost you to always be on?”
The Mental Receipt