Custom95
Client
Custom95
Type
Content & Merchandise Design
Year
2025
About
At Custom95, I worked as Junior Creative & Content and was responsible for the creative and visual direction of the brand’s social media. I conceived, planned and created content, designed visuals and ensured every output remained recognizable within the Custom95 identity. I also planned and art directed on-location content shoots, overseeing the visual direction from the initial idea to the final content.
Alongside the social content and shoots, I designed merchandise for Custom95 clients. I translated their brand identities into distinctive, wearable and on-brand concepts for physical products.
Credits
Explore the work
Client shoots
Open each shoot to view the final photography and behind-the-scenes content as separate scrollable series.
Merchandise Design
Concepts, designs and final physical products.
View merchandise →Next projectTrend Forecasting→“Turning brand identity into merchandise, imagery and content people want to be part of.”
CCME Visuals