Trend Forecasting

About

This project brings together two future-focused trend studies exploring how digitalisation is reshaping human values, behaviour and culture. Through cultural research, signal analysis and scenario planning, both forecasts translate emerging shifts into visual directions and possible futures for 2040.

Touching Presence explores how brands are moving beyond online visibility towards tangible, meaningful worlds built around expressive identity, experiential connection and conscious value. Embodied Realness examines the growing desire to step away from digital overstimulation and return to physical presence, slowness, sensory experience and genuine human connection.